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Esperanza Chavez

BA
Communications  Marketing 

MA
Communications
(Media and PR)

  • TikTok
  • LinkedIn
  • Instagram

Redefining Plus-Size PR: TikTok vs. Instagram Engagement Study

Which platform, TikTok or Instagram, creates the most effective engagement and community building for the plus-size audience?

This nontraditional thesis explores how real-time digital platforms, specifically TikTok and Instagram, can be used to build authentic community and engagement for the plus-size audience. The project focuses on public relations strategy, audience trust, and inclusive representation through content, interviews, podcasts, and campaign analytics.

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